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Jay Parks
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Open to opportunities

Marketing & Communications Professional | Marine Corps Veteran

I help organizations translate complex ideas into clear, strategic messaging that strengthens brand positioning and drives engagement.

Built on a foundation in military public affairs and strengthened through professional marketing and graduate-level PR training,
I develop communications that are clear, strategic, and effective.

View portfolio View resume
Location Nashville, Tennessee
Email jay.a.parks88@gmail.com
LinkedIn linkedin.com/in/jay-parks-812b7b158

Focus

  • Marketing, brand voice + messaging, and design
  • Strategic content creation for PR and marketing
  • Campaign development across multiple channels and platforms

Strengths

Campaign Development Copywriting Content Creation SEO Marketing Strategy

About

My career in communications began in the United States Marine Corps, where I served as a Public Affairs & Media Specialist producing official communications for large and diverse audiences. That experience built the foundation for my professional approach: clear messaging, disciplined execution, and effective communication in high-visibility environments.

Today, I work in marketing, developing strategic content and messaging across digital channels, including white papers, newsletters, press releases, website content, and other digital assets. My work focuses on translating complex ideas into clear, effective communication that strengthens brand positioning and supports organizational growth in B2B environments.

To further expand my communications expertise, I decided to continue my education and earned a master’s degree in Public Relations Innovation, Strategy, and Management (PRISM) from the University of Southern California. I now bring a well-rounded communications background shaped by military public affairs, professional marketing experience, and advanced academic training.

Headshot of Jay Parks

Portfolio

This portfolio highlights a range of marketing and communications work across campaign development, content creation, marketing strategy, and visual storytelling. Each project reflects my experience developing strategic messaging, creating professional marketing assets, and supporting brand growth across digital and traditional channels.

This section features full campaign presentations developed during my master’s program at USC. Each project addresses distinct objectives, target audiences, and strategic constraints, reflecting real-world communication challenges. These campaigns demonstrate my ability to apply research, audience insight, and integrated strategy to complex marketing and brand initiatives.

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Cover slide preview for REI — Everybody Outside campaign deck
Campaign Development Academic PDF

REI — Everybody Outside

“Everybody Outside” builds on REI’s #OptOutside ethos by reducing barriers that keep underrepresented communities from enjoying outdoor recreation. Through community partnerships, free shuttle services to natural areas, and inclusive storytelling, the campaign makes nature access more equitable and empowering.

  • Developed an integrated campaign to expand REI’s brand purpose and reach underrepresented audiences
  • Conducted audience research and defined strategic messaging
  • Planned multi-channel PESO activation across digital and owned platforms
View PDF
Cover slide preview for Duolingo — Thought Leadership & Partnership Campaign deck
Campaign Development Academic PDF

Duolingo — Thought Leadership & Partnership Campaign

Duolingo’s thought leadership campaign centers on a strategic partnership with the World Literacy Foundation to advance global literacy. Through a “two-for-one” initiative, Duolingo links premium subscriptions to literacy funding. Supported by multi-channel storytelling and advocacy, the campaign strengthens Duolingo’s position as a socially responsible brand while driving engagement and elevating its leadership in global education.

  • Developed a thought leadership campaign partnering with the World Literacy Foundation to support global literacy
  • Proposed a “two-for-one” initiative linking premium subscriptions to literacy funding and measurable impact
  • Strengthened position as a leader in education access and social responsibility
View PDF
Cover slide preview for MTV Verse — Emerging Technologies Campaign deck
Campaign Development Academic PDF

MTV Verse — Emerging Technologies Campaign

MTV Verse aims to reignite MTV’s brand through an immersive Web3 platform where fans actively engage with music through virtual concerts, NFT fan passes, and interactive digital experiences. Created to connect with Gen Z audiences, the campaign blends emerging technologies with PESO strategies to drive engagement, cultural relevance, and new revenue streams. By combining physical and digital participation, MTV Verse brings the brand back to the forefront of innovation in music and entertainment.

  • Developed a Web3 campaign to reposition MTV as a leader in music culture
  • Proposed and immersive platform featuring virtual concerts, NFT fan passes, and fan interaction
  • Created an integrated PESO strategy aimed at Gen Z across multiple channels
View PDF
Cover slide preview for E-Trade — Influencer Campaign Strategy deck
Campaign Development Academic PDF

E-Trade — Influencer Campaign Strategy

E-Trade’s influencer campaign leverages trusted financial creators to increase brand credibility and drive new account adoption among younger investors. By partnering with respected voices in personal finance, the campaign delivers educational, platform-specific content across social media to demystify investing and build confidence. The strategy positions E-Trade as an accessible, modern platform while building trust, expanding reach, and converting engagement into long-term users.

  • Developed an influencer campaign to increase brand trust and drive new account sign-ups
  • Partnered with financial creators to deliver educational, platform-specific content across social media
  • Defined KPIs including engagement, conversions, and new account acquisition
View PDF
Cover slide preview for Amazon — Ring in the New Year campaign deck
Campaign Development Academic PDF

Amazon — Ring in the New Year

Amazon’s “Ring in the New Year” campaign positions Ring Doorbell as a meaningful gift that provides security, convenience, and peace of mind for families. Aimed at homeowners and those concerned about safety, the campaign uses a dual messaging approach and social-first creative to highlight real-world benefits. Supported by a multi-platform media plan and clear performance goals, the campaign strengthens brand leadership while driving engagement, conversions, and long-term customer trust.

  • Developed an integrated campaign positioning Ring as a security-focused gift
  • Planned a multi-platform media strategy across major social channels
  • Defined target audiences and employed solution-driven messaging
View PDF

This section highlights a selection of marketing materials I’ve developed and designed in my current role. While only a small sample, it reflects the range of assets I regularly create, including white papers, case studies, sales sheets, spec sheets, and other marketing materials. I manage both the content development and visual design of these materials, ensuring each piece aligns with brand standards and effectively supports B2B audiences and business objectives.

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Thumbnail: The Challenges of Ethylene Oxide in Medical Device Sterilization White Paper
Content Creation PDF

The Challenges of Ethylene Oxide in Medical Device Sterilization White Paper

  • Researched and wrote technical white paper addressing regulatory, health, and environmental risks of competing product
  • Translated scientific and regulatory data into clear, accessible marketing content
  • Developed to support thought leadership and position alternative sterilization solutions
Open PDF
Thumbnail: CG Series Generator Specification Sheet
Content Creation PDF

CG Series Generator Specification Sheet

  • Developed technical sales sheet to communicate generator capabilities and value proposition
  • Translated complex engineering features into clear, marketing-focused messaging
  • Designed to support product positioning, sales enablement, and customer education
Open PDF
Thumbnail: Spare Parts Package Sales Sheet
Content Creation PDF

Spare Parts Package Sales Sheet

  • Developed to support product positioning and preventative maintenance messaging
  • Communicated technical product benefits in a clear, customer-focused format
  • Designed to support sales enablement and reinforce brand consistency across materials
Open PDF
Thumbnail: Service Travel Zones & Annual Travel Charges Sheet
Content Creation PDF

Service Travel Zones & Annual Travel Charges Sheet

  • Developed to clearly communicate pricing structure and service logistics
  • Translated technical service details into a clear, customer-friendly format
  • Designed to support customer transparency and reinforce service value proposition
Open PDF
Thumbnail: Pest Control Partnership Sales Sheet
Content Creation PDF

Pest Control Partnership Sales Sheet

  • Developed to support partner recruitment and service expansion initiatives
  • Communicated value proposition and revenue opportunities in a clear, persuasive format
  • Created to support business development and strengthen partner-facing marketing materials
Open PDF
Thumbnail: Case Study - Addressing Persistent Bacterial Contamination in a Dairy Processing Facility
Content Creation PDF

Case Study: Addressing Persistent Bacterial Contamination in a Dairy Processing Facility

  • Case study documenting successful resolution of persistent contamination in a dairy facility
  • Translated technical treatment process and outcomes into clear, customer-focused narrative
  • Demonstrated real-world application and effectiveness of chlorine dioxide treatment
Open PDF

This section highlights marketing initiatives I lead and manage in my current role, including a monthly newsletter grown from launch to 10,000+ subscribers, press releases distributed through national newswires, and ongoing SEO-driven blog content. These projects reflect my ability to combine strategic messaging with consistent execution to drive audience growth, brand visibility, and measurable digital impact.

Thumbnail preview of Monthly Chlorine Dioxide Insights Newsletter sample
Marketing Strategy & Copywriting Newsletter Link

Monthly Chlorine Dioxide Insights Newsletter

  • Launched and grew industry newsletter from inception to 10,000+ subscribers
  • Develop and tailor monthly editions across four B2B industry segments
  • Lead content strategy and sourcing to drive engagement and thought leadership
Open
Thumbnail preview of press release about partnerships with food processors
Marketing Strategy & Copywriting Press Release AP News

Press Release – PureLine Strengthens Partnerships with Leading Food Processors Through Advanced Fumigation Solutions

  • Wrote and distributed press release through global paid newswire networks
  • Positioned company as an authority in food and beverage sanitation
  • Supported SEO and emerging GEO strategies to increase digital visibility
Open
Thumbnail preview of press release about oil and gas industry challenges
Marketing Strategy & Copywriting Press Release AP News

Press Release – PureLine Offers Chlorine Dioxide Solutions to Meet Oil & Gas Industry Challenges

  • Wrote and distributed press release through global paid newswire networks
  • Positioned company as an authority in oil & gas water treatment services
  • Supported SEO and emerging GEO strategies to increase digital visibility
Open
Thumbnail image representing SEO blog strategy
Marketing Strategy & Copywriting SEO Link

SEO Blog Strategy

  • Write three industry-focused blog articles weekly across key verticals
  • Optimize content for SEO, keyword targeting, and backlink growth
  • Strengthen thought leadership while driving sustained organic traffic
Open

A curated selection of official imagery captured while serving as a Public Affairs & Media Specialist with the United States Marine Corps. Click any photo to view full size and read the full caption.

Background

Experience, education, and skills that support strategic communications work end-to-end.

Experience

Marketing Administrator
PureLine — Oct. 2022 – Present

Develop strategic marketing content and campaign assets across digital channels, including white papers, newsletters, press releases, website content, and sales materials. Support brand growth through content development, SEO strategy, website management, and coordinated marketing initiatives.

Public Affairs & Media Specialist
United States Marine Corps — Aug. 2014 – Aug. 2019

Produced official communications and visual media for large and diverse audiences. Created digital and print assets supporting organizational communication objectives and media engagement in high-visibility environments.

Business Development Representative
Oracle NetSuite — Jan. 2022 – Oct. 2022

Supported enterprise sales initiatives through prospect research, outreach, and engagement with business decision-makers, contributing to pipeline development and sales growth.

Education

Master’s Degree — Public Relations

University of Southern California

Bachelor’s Degree

Belmont University

Skills

Marketing Strategy Campaign Development Content Creation Copywriting Public Relations SEO & Digital Marketing Brand Messaging Visual Communication Graphic Design

Tools & Platforms

Adobe Creative Suite Microsoft Office Suite Canva WordPress Email Marketing Platforms SEO Tools & Analytics Platforms AI Tools & Platforms

Contact

I’m currently open to marketing and communications opportunities and would welcome the chance to connect.

Let’s connect

For inquiries, opportunities, or to discuss my work, please feel free to reach out.

Email jay.a.parks88@gmail.com
Location Nashville, Tennessee
LinkedIn linkedin.com/in/jay-parks-812b7b158
Email me

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